The 8th Annual Little River Shrimp and Jazz Festival has a new name - and several new sounds.
The festival will feature live music ranging from pop to rock, from beach music to bluegrass, and from gospel to country ... oh, and in staying true to tradition, jazz.
But no matter your musical tastes, ShrimpFest will offer the same great seafood and carnival favorites folks have come to expect from this event.
Held annually on the waterfront of Little River, a tiny fishing village located on the Carolina border, this festival has started to rival the town's more established Blue Crab Festival in May.
Thousands stroll the main street of Mineola Avenue, stopping to check out the arts and crafts vendors or to grab a bite to eat at the seafood cafes that overlook to the mouth of the Intracoastal Waterway.
Most restaurants offer indoor and outdoor seating and curbside carry-out booths during the event, and outside vendors serve up baskets of fried shrimp, crabs and fish, as well as burgers and fries.
This year's competition dish is the Shrimp & Grits Cookoff, which will feature chefs from restaurants all over the Grand Strand battling it out for supremacy of this Lowcountry staple.
But the biggest difference will be the music, and organizers did a great job of booking a talented and diverse lineup. Saturday night's headliner is New Orleans jazz favorites The Stooges Brass Band.
Kicking off ShrimpFest on Saturday is the Party Favor Band, Dino Capone's School of Rock, Austin Mowery, Randy McQuay and the Root Soul Project, and Bibis Ellison before The Stooges take the stage.
Sunday's musical lineup includes nationally acclaimed gospel artist Marlena Smalls and the Hallelujah Singers, the Bluegrass group Grasstowne, and CBMA Winner for Best New Artist Mark Roberts.
The event will be held Saturday from 9 a.m. to 6 p.m. and Sunday, Oct. 14, from 9 a.m. to 5 p.m. Admission is $4 per person in advance and $5 per person at the gate. Tickets for the Shrimp & Grits Cookoff are $5.
For more information or to purchase advance tickets, visit or call the Little River Chamber of Commerce office at 843-249-6604 or check out the website at littleriverchamber.org.